To Barcelona for Mobile World Congress...and back

I was kind of excited about GSMA Mobile World congress at Fira De Barcelona, Spain. I finally made it for the event. The event scheduled from 15th to 18th Feb was a big event, well organized and participated by all the leading firms of Mobile ecosystem. The MWC at Barcelona surpassed my expectations..!!
The MWC 2010 certainly did not disappoint me. It was some of the new handsets that made headlines this year (though several cell phone manufacturers, including Nokia and LG, didn't even have booths) , however the applications/software developed on devices that stole the show.

At MWC, as I understand companies like the spotlight and when it comes to shows like these, big brands always like the best faces market their products and it does pretty good for their publicity. I was part of SAMSUNG Wave booth and you could spot not only phones but also good looking faces at this booth.

Samsung had more in its stand than new slim and shiny Samsung wave, the first handset to run on new BADA operating system. Besides displaying a gallery of handset they displayed range of business applications on their new devices. (Omni II and Scala). It also had suite of consumer apps including social networking, Location aware services to games at its booth. Samsung also unveiled its SAMSUNG Beam, the first android phone with built in projector that caught the attention of all the vistitors.

Indeed, MWC 2010 is a great opportunity to take stock on the state of the mobile ecosystem, and to see what’s coming, both in the coming year and beyond.

Enterprise Mobility Market outlook :2010

Mobility trends for year 2010

by Purushottam Darshankar

Demand in mobility solution is exploding in all industry segments as businesses have started leveraging the enhanced power, ability and reach of the mobile to come up with innovative user-friendly applications. Organizations are only now starting to see mobility as a strategic differentiator. Though diverse device technology landscape may present some challenges, technically savvy small and medium businesses will continue to go for business-on-the-go solutions supporting their mobile workforce.

Smartphone sale will continue to skyrocket and carriers are going to realize that their ARPU will be driven by data revenues. Both business and consumer users never expresses interest in surfing the web on their phone but the acceptance of social networks like Twitter, Facebook and Myspace have pushed the web as must-to-have feature and carriers will figure out the ways to generate revenue other than the data plan.

Apple’s iPhone first shook up the mobile industry in 2007, but Google is slowly starting to become a contender; there are already around 12 Android phones across 32 carriers in 26 countries. In US it will eventually be distributed by all four major U.S. wireless carriers, while Apple is exclusive with AT&T. So although the future for Android looks incredibly bright, let’s not forget there are about 10 million iPhones and growing on the market and over 100,000 applications in the App Store to compete with. Microsoft announcement of WM 6.5 at MWC created big hype only to realize that upgrade is superficial cosmetic overhaul and is incapable of handling the mobile market’s stiff competition. Windows mobile 7 is due next year, why not just wait?

As consumer applications in B2C surges, browser will become a dominant delivery mechanism for reach mobile applications. Though thin client solutions built on HTML5 are paving the way for richer mobile application, smart client applications are not going to go away anytime soon. The recent announcement of the Chrome OS by Google, which is basically a browser on a netbook, that is supposed to ship next year will inevitably put the companies in deeper competition.

2010 year will see the emergence of cloud or SaaS based enterprise mobility offerings. According to IDC report ““almost 40 percent of organizations plan to deploy a SaaS-based mobile solution in the next 12–18 months.” The OEM’s and Telco’s will give a serious look at hosting mobile middleware platforms for connecting enterprise application to mobile devices and offering such services as pay per use model. The platform needs to be multitenant, scalable, secure and flexible to cater to diverse needs of enterprise market. With security and performance enterprise-ready, the cloud is enabling businesses to be more agile, more productive and more flexible. Businesses also benefit from lower IT, energy and real estate costs through data center virtualization.

Companies will develop more innovative applications that get them closer to their customers, employees and partners. As business users have started using their personal devices for business use, Business intelligence (BI) will be increasingly mobilized. Executives will be glued to their mobile screens for the latest statistics on their business.

The focus will be on green, as organizations are sensitive and more aware of reducing their carbon footprint via different methods like reducing paper consumption, reduced power usage, reducing travel etc. Mobility has been well positioned in providing the underlying foundation for more eco-friendly society.

The adoption of mobility solution looks quite impressive but enterprise mobile application market has not yet reached the critical mass. , still plenty of work has to be done, gaps to be bridged, and problems to be solved. With much on the agenda, it's safe to say that 2010 promises to be an exciting year for enterprise mobility.

Meet the founders of OnMobile, IMI Mobile and several other cool mobile companies @ Mobile Apps Conference (October 31, 2009 . Bangalore)

Hey,

Just wanted to let you know about an exciting event siliconindia is organizing on October 31st (Saturday in Bangalore). This is a full-day conference that will explore the new opportunities that are emerging and ask the larger questions of the industry leaders within mobile space, shedding some light on where the industry is headed and how entrepreneurs and developers can take advantage.

Come listen to some of the brightest minds in mobile technology discuss the future of mobile technology.

SPEAKERS
Arvind Rao, Chairman, CEO and Co-founder, OnMobile
Vishwanath Alluri, CEO,Chairman and Founder IMImobile
Vishnu Sunderam, Co-founder CEO, Interchain Solutions
Selvamuthiah Somasundaram, Sr. VP & Co-Founder, Satnav
Raj Oswal, Founder & CEO, O'interface
Dilip R Mehta, IIM Bangalore, Ex-MD RPG Cellular and HMV Saregama
Prashant Dogra, Customer Marketing Manager, Navteq
Shanker Janakiraman, Director & CEO - India, Symbioun Technologies

TOPICS:
Mobile applications explode. Who wins and who loses?
Carriers and handset makers want a piece, too: Where will they go?
LBS Challenge: Maximising Revenue and Engaging the Consumer
Mobile Payment Services: The Road Ahead
Mobile Marketing

Sponsors: Nokia, Sun, Navteq, Satnav
Exhibiting companies: Eterno, iPath, MapmyIndia, Mobikwik, OnMobile, ObjectSol, Satnav, ShortHand, Symbioun, Tencube, Trakut, Trademarkia, Vassoft, Wirkle

WHEN: October 31, 2009 (Saturday)
TIME: 9 AM to 6 PM
WHERE: NIMHANS Convention Center, Near Diary Circle, Bangalore

To attend this event, register FREE at http://www.siliconindia.com/mobileconference/register.php

Choose right device platform for your Enterprise needs

by Purushottam Darshankar

Businesses are continuously looking for cost effective and faster ways to deliver critical functions to their mobile workforce and one of the biggest barrier to its successful adaption has been security consideration. Banking, insurance, investments, retail, healthcare cannot afford to deploy mobility solutions that could possibly compromise on their critical data.

The first step towards making solution secure is to choose the device that exhibits high level of inherent security. The article explores on how BlackBerry, iPhone and Windows Mobile device score on some of the key criteria necessary in selecting the device for enterprise use.

There are different components that make the device platform safe and secure for business use. The most important amongst it is authentication. The robust IT policy would prevent from unauthorized person from accessing the enterprise data. BB (BlackBerry) allows the IT department, through use of the BlackBerry Enterprise Server (BES) tools, to set a policy mandating the user to log in to the device via a strong password. The iPhones require connection to a PC running iTunes for its initial activation with carrier and creates a complete image, including all of the data on the device, thus posing a potential security threat. Windows Mobile does provide for password locking of the device and does support a number of third party applications that create two-factor authentication (e.g., Biometric reader, card readers).

Data storage on the device and external SD card is a key requirement for mobile workforce to access business critical information in offline mode. BB provides ability to encrypt all data on the device, including data stored on SD cards enabling full protection to critical data. The iPhone does not provide data encryption mechanism on the device, either for selected files or for the entire data store. So if an unauthorized user is able to get beyond the password, then all data is exposed to that user. Windows Mobile provides the ability to encrypt peripheral SD cards, although the main memory of the device is not so encrypted.

Enterprise-grade mobile platform should include a method for assessing signatures of application that, when checked by the device, can determine an authentic, non-tampered application from one that has been modified. BB provides an inherent mechanism for verifying the signature of each installed application to assure the application has not been tampered with. Further, IT may enforce policies to allow or disallow individual applications from running on the device.

For iPhone, applications require a digital certificate issued by Apple and to obtain the certificate the company must register with Apple. A Distribution Provisioning Profile must then be created and loaded to each device through end user intervention. There is no direct OTA mechanism for corporate to download the application. Loading applications to the iPhone requires either uploading that application to Apple’s App Store for delivery, or by connecting each device to a PC and “side loading” the application through iTunes. This process requires users to initiate any downloads to the device from their PC or requires that IT retrieve each iPhone and “side load” through a master PC within IT control. However, a “Jailbreak” program is available on the Internet that bypasses the iPhone security and allows unsigned applications to run on the device and thus represents a significant threat to the security of the device.

Windows Mobile has limited ability to verify individual applications. It does allow the “signing” of executables and setting specific policies to limit which applications can run on a device. Windows Mobile does provide for OTA downloading of applications through third party applications, and IT departments can deploy applications on their own without intervention.

A device that cannot be remotely managed will add significant amounts of TCO and additional support burdens to organization deploying it. Businesses evaluating devices should examine whether the device OS offer hooks to manage all aspects of the platform such as device setup, monitoring, uploading, display of device characteristics, asset management, lock-down, software upgrades etc. If such capability is not inherently available within the OS, it is highly unlikely any security and/or management tools will be able to competently manage all aspects of remote management. BB has been designed to be managed by a set of policies that can be easily created and deployed through the standard BES. Polices are delivered OTA directly to the device and configured automatically without user knowledge or intervention required. Data of each device in terms of its memory use, battery condition and overall health is available for analysis. iPhone and Windows mobile has to rely on third party management application for providing the remote management capabilities. Windows mobile 6.0 does make some log files and other hygienic data available to IT administrator.

Many industries require that devices be validated and approved by governmental agencies to ensure that they meet stringent security testing and specifications before they can be deployed to mobile workers. BB has attained numerous validations/certifications for its devices and has the ability to select the most common encryption algorithms (e.g., AES, 3DES) to protect the data on the device, and provides a complete remote device wipe capability as well. Windows Mobile 6 device do provide encryption capability for a variety of common standards (3DES, AES etc.) and do provide for remote device wipe through the ActiveSync capabilities.

While each may have strengths and shortcomings, the most secure platform for business use is the BB platform. Windows Mobile has continued to improve over a period of time and with third party applications one can enhance security majors and consider the platform for mobility deployment.

Usability guidelines for websites on mobile devices

More and more mobile phones users are browsing and searching the Internet on their handsets. The UK, for example, has neared saturation for mobile phones and many handset browsers can now handle sites designed for viewing on computers. Indeed 20% of UK mobile phone users now use the Internet on their mobile devices (source: 3G.co.uk14).

If you design websites for PC viewing then you need to consider how your sites will look and work on mobiles. The bar for mobile specific sites has been raised by some good sites and others need to close their gap. As the mobile Internet has developed savvy users have come to expect higher standards when browsing on their handsets.

These guidelines are based on actual user research conducted with mobile phone users. Users were asked to carry out typical tasks on popular websites using a mobile phone browser. The issues they encountered were used to produce these guidelines.

Meet users' needs quickly

Mobile and PC users can have different reasons for visiting the same site. Mobile users are more likely to want information to help them at that location or time, such as finding directions or finding out what's going on nearby. Also, they might want quick entertainment to pass away a short period of time, like something to read on the bus or while waiting to meet a friend. For your site, predicts users' needs and fulfil these as quickly as possible. Exceptions to this are items people download to keep on their phones (e.g. buying ringtones).

Yahoo! does this effectively with its new mobile oneSearchTM service. Searching for 'Cinema' produces a list of cinemas near users' location showing their address and phone numbers. Clicking the 'Call' link next to a number opens a call dialogue box on the phone. A further enhancement would to be enable users to click through to a map of a venue.

- Yahoo!'s oneSearch predicts what users are searching for and tailors results to their location.

Don't repeat the navigation on every page

Usable websites designed for PCs usually repeat the navigation on every page. However, screen real estate is precious on a mobile screen and navigation can push content off screen. BAA's navigation, for example, takes up the whole screen so users have to scroll down far on every page to get to the main content.

For your website on a mobile, only display the navigation on the homepage. On other pages only include links back to the homepage and back to the last important point along the path users have taken. Show these links at the top and bottom of the page so they're never too far away. BBC Mobile does this effectively with a clickable breadcrumb trail at the top and a list of links at the bottom.

- The BBC's breadcrumb trail saved space and was an effective substitute for repeating the navigation.

Clearly distinguish selected items

Mobile phone users tend to have poor cursor control. This is because moving the pointing device down (with the joystick or direction buttons) simultaneously scrolls the page and highlights links, buttons and form fields. Due to this lack of control it's important to clearly feedback to users what item is in focus. This can be done by changing the appearance of an item to make it stand out from everything else. For example, you can change the font and background colour of links and buttons.

For example, O2's mobile portal doesn't highlight buttons well. It adds a blue border on a lighter blue background that isn't noticeable. Users have to move the joystick around to find the cursor. Worse still, Thomson Local only distinguishes form fields by making their border slighter thicker. In contrast, their highlighted links stood out because the font and background colour was changed and contrasted strongly against the page's overall white background.

-O2's highlighting needs to be stronger to be noticeable. Simple page designs allow for more effective highlighting on Thomson Local.

Make user input as simple as possible

Allow users to input information by making selections instead of entering free text (or at least provide this as an alternative method). Entering text on a mobile phone can be painfully slow and error-prone on the typical 12 button mobile keypad. Mobile users are more likely to make mistakes (due to misspelling or mistyping) or take shortcuts. Sets of well thought out links on quick loading pages can be very usable.

On Thomson Local, for example, it isn't possible to browse businesses or locations. Users tend to abbreviate search terms (i.e. business type) which leads to inappropriate search results. The Odeon's mobile site allows users to find a cinema by searching or browsing. Users that search often make more mistakes than those that browse, the latter usually finding what they're after by only selecting 2 links.

- Users make errors when trying to type long text on Thomson Local.
- Users can however quickly browse to the right cinema using Odeon's Cinema List.

Only show essential information

Mobile phone screens are of course tiny and have only a fraction of the area or pixels on most PC monitors. Be sure to identify page requests coming from mobiles and only send down the most essential of information. Otherwise, important content might be pushed down or difficult to find amongst everything else on the page.

Also, most mobile phone users aren't on flat rate data packages so the larger the page the more users have to pay. Users become frustrated if they have to pay to download page content they don't want.

Header links on the BAA and Thomson Local websites take up lots of screen space and make important information hard to find. 'About BAA', 'Help' and 'Advertise with us' aren't priorities for mobile users.

- Unnecessary content pushes down Thomson Local's search box and BAA's main content below the fold.

Place basic browsing controls on the page
To save screen space, mobile browsers often don't display basic controls such as 'Back' or they display the web page in full screen mode. As such, always include a 'Back' button on every page other than the homepage.

Transport for London's mobile journey planner places basic controls, such as 'Next page', 'Back to results' and 'New journey', at the bottom of each page.

-TFL's site was easy to navigate because basic controls appear on the page.

Design mobile-friendly page layouts

On your website, make sure you design the page to present content in the right order and render well on mobile screens. Website layouts for large landscape PC screens usually don't work well on small portrait mobile phone screens. Furthermore, mobile browsers and page transcoders usually vertically stack pages suitable for portrait display.

It's often best to have completely different page designs to meet mobile users' needs. If mobile phone users are a big part of your business then you should consider creating a site just for mobiles. Sites that are designed for mobiles perform significantly better with users than those that aren't.

For example, BAA's website renders very poorly on a mobile screen. Page sections don't appear where intended relative to each other and pages look poorly designed. Single word link text can be wrapped over 4 lines making it difficult to read. Conversely, Transport for London's mobile homepage contains simple categorised lists of links. Users find this easy and quick to use.

- TFL's mobile site renders well on mobile screens. BAA's site doesn't appear to be designed for mobiles and renders poorly.

In a nutshell
Don't neglect your current and/or potential users by not designing for mobile phones. Follow these guidelines but don't forget to usability test your website on mobile phones. Real usability testing will always capture things that can't be covered by general guidelines.

source :- http://www.webcredible.co.uk/user-friendly-resources/web-usability/mobile-guidelines.shtml - by Abid Warsi