Welcome to my blog

Welcome and thank you for visiting my blog....

This is where I will pen my thoughts on Enterprise Mobility and other wireless technologies based on my learning’s/ experience over the course of my IT career.

The wireless world has been a very exciting place to be over the last few years. We have seen the introduction of ground breaking products and technologies have reached a never-before-seen level of maturity. The rate of enterprise adaptation to wireless technology is only accelerating day by day.

This is a personal blog and will focus on my thoughts and perspectives on wireless technology. Please feel free to share your opinions and viewpoints so that it can be discussed and debated. Though I would like to, I won't be able to post to this blog each day. Will try my best to write whenever I get time.

I hope that you will return often to this blog. Thanks again.

Friday, January 25, 2008

Innovative VAS for Telecom industry

Innovative solutions a key to success for Telecom industry

By Purushottam Darshankar

India has become one of the fastest growing mobile markets in the world. The other side to this growth is that ARPU’s (Average Revenue per User) have been correspondingly declining year on year. The average industry ARPU has fallen from Rs. 375 for Sept ’05 quarter to Rs. 347 for June 2006 quarter. (Source: Report by Internet and Mobile Association of India)
This is where the role of new Value added service (VAS) comes into picture. Indian operators are facing cutthroat competition and with the call rates in India being one of the cheapest in the world, the margins are very low. Therefore they are looking at VAS as the next wave for growth to maintain their profit margins.
As rightly said by Telecom expert ,” If telecom industry does not take command of change and Innovation, then there will be no future for telecom industry. The ubiquitous services that delivers personalized and location aware data would be a key to retain loyal customers for telecom operators “
Telco’s can follow different business models to generate revenues by hosting m-commerce platform, LBS (Location Based Services) platform for enterprise as well as consumer market.
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